Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business – by Ann Handley (@MarketingProfs) and C.C. Chapman (@CC_Chapman).
YouTube, Facebook, Twitter and other social media platforms are giving everyone a “voice,” including organizations and their customers. So how do you decide which stories, videos, and blog posts arouse passion for your products or services? Content Rules helps you develop content that people care about. This book also has case studies of companies successfully spreading their ideas online and using them to establish credibility and build a loyal customer base.
Content marketing is all the rage right now. Brands around the world are spending over 25% of their total marketing budget on content marketing. This is the book that tells marketers exactly how to put content marketing to work and shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.
Buy it on Amazon
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – by David Meerman Scott (@dmscott).
The New Rules of Marketing and PR shows how to leverage the potential that web-based communication offers your business. Now you can speak directly to customers and buyers and establish a personal link with the people who make your business work. This book contains new case studies and current examples to illustrate the very latest in marketing and PR trends. It is completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube. It also includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility.
Take a look at the ebook here.
Jay Baer & Amber Naslund will present the principles of The NOW Revolution to your company and teach you about the changes you need to make The authors of this book are widely recognized as among the best and most engaging marketing speakers in the U.S. Jay and Amber tailor each presentation of the book’s key points to meet the specific needs of your business and audience. You can book them through thewebsite.
Read the first chapter for free here.
Take a look at the first few chapters that are posted online and if the book looks like something that could come in handy for your organization, we recommend you give some of the tips and suggestions a try. Let us know what worked and what didn’t work for your organization!
Top books selected from a list of 11 Best Marketing Books For Your Reading List BY MICHAEL BRENNER just click here.