If you are a digital marketing firm or brand looking to build a following on Facebook, you need to know the data behind which are the best and worst days to post on. 30% of marketers, brands, and businesses post on Facebook during weekends when the interactions for posts are high. If your posts have not been spurring conversations, it means you’re missing out on something. If you really want to build a great following on Facebook, then you should consider posting on Saturdays or Sundays when users are most active.
The best and worst days to post on Facebook:
The worst days to post on Facebook are Mondays and Tuesdays. They receive decent interaction rates. It’s important that brands, social media marketers, and digital marketing companies avoid Wednesdays when interaction is about 7.4% (that’s below average).
The best days to post on Facebook are on Saturdays and Sundays when interaction is above 14%.
Frequency of posts:
We would think that posting often is the key to gaining Facebook engagement, however that is not true. The fact that you update your Facebook page every now and then doesn’t guarantee that your page will be active.
Brands that post one or two times per day see 19% higher interaction rates than those who post 3 times per day. The key here is not to bombard fans with many posts, as the Facebook feeds optimization team often penalizes for this. That’s why it’s advisable not to exceed more than 7 posts a week (or 1 to 2 posts a day).
Keep your posts short, and insightful:
Don’t ever make the mistake of writing lengthy Facebook posts because users get bored when they have to read too much. If you’re a brand or marketer, you’d notice that reading is not the habit of most people these days. They prefer reading short, simple, and insightful posts under 80 characters.
Include pictures in your posts:
It’s reported that posts with photos and pictures receive over 39% interaction rates. Write a simple post and include a solid picture. Although simple posts of fewer than 80 characters do fairly well, they’d perform better with links and videos, driving comments and shares.
Question posts generate over 92% comment rates versus non-question posts. Posts with questions at the end have 15% higher interaction rate and comment rate than those with questions asked in the middle of a post. Engage your audience with thoughtful questions and they are more likely to leave a comment.
We might think that using emoticons on Facebook pages is unprofessional. But in actuality, posts with emoticons receive over 52% interaction rate, 33% higher comment rate and a 33% higher share rate. It all depends on what kind of facebook page you are. If you are a tech page, it’s probably not the best of ideas. Emoticons are most successful for business, food, sport, beverage, and beauty brands.
Put these tips to use!
Apply these strategies and you’ll be amazed at your results. Let us know in the comments below which strategies have worked for you and which ones haven’t, and which ones you will be trying.