Many of us make these common mistakes when we use twitter and now we can spot them and fix them! Usually we know how to stay on top of our game: retweeting articles, engaging in conversation, and scheduling posts to make sure our feed is active. That’s just the basics of twitter, so where are the mistakes?
1. Singled out a follower when you didn’t mean to.
When you reply to someone but you want everyone to see your reply simply add a period before the @ symbol. “.@yuppitsdebbie” This will give you more exposure.
2. Your profile text could use some work.
Make sure you have a profile that is optimized for search engines. Your profile is where you normally list your hobbies or what you do. Make sure you include hashtags like #writer or #entrepreneur and include any related organizations so people can find you easily.
3. You have two different profile photos for Twitter and Google+.
It is important to make sure your Twitter profile image matches the one you use on Google. Google does an image verification with your Twitter profile to confirm your identity.
4. Auto-post to Facebook.
When you post something on Twitter it automatically appears on Facebook. This is a common mistake but few people are willing to change. People who do not know about Twitter get confused by hashtags and other Twitter-specific lingo. And those who do get Twitter think you’re lazy because you’re not connecting directly with anyone on Facebook.
5. Not using enough hashtags.
It’s always a good idea to include hashtags in your tweets for hot topics. These hashtags help search engines find you. Try it out and see if more is better for you.
6. Update your profile photo.
The image you use creates a first impression when people visit your profile, and they will associate that image with your company. A professionally produced image, sized correctly for the profile page, is a sign of a social media pro.
7. You don’t have a Twitter header photo.
Every Twitter user should look at their own profile and make sure they’ve added photos. You may already know about the background photo and profile photo, but there’s also a “header” photo now. This is the image that appears in your profile behind your profile photo, name, and handle. By default, it is a solid color. Just edit your profile and click Change Header, then add a new image.
8. Add video to your tweets.
If you’re using a tool like HootSuite you might not know about this feature. On your Twitter profile page, there is a box that holds photos and videos you’ve posted recently. You can quickly add six photos or videos by adding links as part of a new post.
9. You tweet the full url.
Many social media dashboards shorten links automatically, but it’s amazing how many people insist on using the full URL. You might think Google won’t understand the condensed link, but the search engine can read links from shortening services like Bit.ly just fine. Plus, you can track who clicks on the links and leave room for people to retweet and add their own comment.
10. It’s not just about you.
Retweet articles by other authors as well as promoting your own. It’s not just about your work! Read what other people in your field are writing about and discuss with them.